THE OPEN DECK

Building a Platform for
Coffee Curiosity.

Here's why Postbrew exists, where we stand, and where we're going: starting with coffee and your experiments.

01_THE_PROBLEM

The Missing Layer

Coffee experimentation is fragmented. Coffee lovers share latte art on Instagram and debate methods on Reddit, but the iterative process itself has nowhere to live.

Curiosity → Experimentation → Shared Learning

When you finally dial in that perfect V60 recipe after 50 attempts, that hard-won knowledge shouldn't just disappear into a notebook or a buried comment thread.

A
Curiosity
B
Experiments
X
[MISSING_LINK]
02_WHY_COFFEE

The Perfect Sandbox

Repeatable

Daily iteration frequency = rich data.

Data-Rich

Grind, temp, time: all trackable.

Community

Nerds love sharing their process.

Clear Wedge

Focused enough to validate.

03_STATUS

Radical Honesty

metrics.json
const users = 60+;
const active_rate = "~5%";
const demos = 1;
// Retention is our biggest challenge.
// Most users explore once and leave.

What We Know So Far:

  • Too many features without cohesion creates confusion. We're simplifying.

  • We need content and community from day one, not just tools.

Not Journaling. Not Social Media.

Something in between.

PlatformFocusToneLimitation
NotionProductivityStructuralToo open-ended
DiscordCommunityChaoticLacks reflection
PostbrewExperimentationReflectiveBuilt for curiosity
05_ROADMAP

System Upgrade Path

Now (2025)

  • [OK] Refining coffee journaling experience
  • [OK] Running origin series experiments
  • [OK] Single-feature demo build

Next (2026)

  • [..] Deeper solo experimentation tools
  • [..] Roaster & educator partnerships
  • [..] Mobile companion app

The Philosophy

We don't chase engagement. We build for attention, reflection, and ritual.
No likes. No follows. Just you, your experiments, and your coffee journey.

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For roasters & experts
Changelog
Follow the build
SYSTEM_ID: POSTBREW_LABS // EST. 2025
Vision - Postbrew