
Sup, I'm Avi
I got into coffee at a time when I was just looking for a hobby, something to really dive into. I didn’t have a plan; I just wanted to find something I could care about enough to learn deeply. Coffee ended up being that thing. What started as trying to make a better cup at home slowly pulled me in. The more I learned, the more I realized how endless it was. Every variable changed the outcome, and every brew felt like a new experiment. It gave me something to tinker with, to improve on, and to genuinely get lost in.
Over time, that curiosity turned into a real passion. I wasn’t just making coffee anymore, I was chasing questions, comparing notes, testing ideas. It became less about the drink and more about discovery. Coffee gave me this perfect balance of structure and creativity; it’s both science and story. That’s where PostBrew comes from wanting to capture that same feeling of exploration and turn it into a space where others can experiment, learn, and connect over their own process.
I created Postbrew to capture the spirit of experimentation that lives at the heart of coffee culture. In its early form, it’s a place for brewers, roasters, and coffee lovers to document their process to record brews, share recipes, and reflect on how technique and curiosity shape flavor. Postbrew is built for those who see coffee as an evolving craft rather than a fixed formula, inviting people to explore new origins, methods, and ideas while learning from their own data and discoveries. It’s about creating a digital home for experimentation where culture, taste, and craft meet in one place.
But the real vision for Postbrew reaches further toward connection and collaboration. Over time, I hope to grow it into a network that brings together the people behind the brews: those experimenting in kitchens, behind bars, or on farms. The long-term goal is to turn individual exploration into shared progress, a platform where knowledge flows freely, ideas build upon one another, and relationships form around a shared love for coffee. Postbrew isn’t just about logging what’s in your cup today, it’s about shaping the culture of coffee together for tomorrow.